The Persuasion BookCourse

Introduction

People who excel at persuasion are highly effective at getting others to believe things, value things, and do things.

When this skill is applied ethically, it is foundational to effective parenting, teaching, medicine, leadership, advocacy, communication, sales, coaching, and friendship. A related skill involves recognizing and effectively countering manipulative persuasion.

This BookCourse offers a clear path to mastering persuasion—so that you can say, “I’ve got this. It’s simple, it works, and I love it.”

Getting Started on the Path (Lessons and TwFs)

This section will equip you to persuade at a basic level. Similarly, it will equip you to spot and resist manipulation .

  1. Persuasion. Persuasion is the process of getting others to believe things, value things, and do things.
  2. Ethical Persuasion. EP involves acting in the target’s best interests and using acceptable (non-manipulative method).
  3. Manipulation. Manipulation is persuasion when the persuader acts in their own best interest without regard to their target’s best interests and they use unacceptable methods: misinformation, coercion, or mind tricks.