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- Your purpose defines the results you want the most.
- When your purpose is clear, your choices become clear, and your
chances of getting those results increase.
- Without a clear purpose, messages drift, weaken, or backfire; with a
clear purpose, everything aligns.
A sender without a clear purpose is like a hiker without a
destination — every step is motion, not progress.
“If you don’t know where you’re going, any road will take you there.”
George Harrison “Any Road”