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Why focus on excellence in communication?
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- Excellence consistently produces the best payoffs in real life: better results, smoother interactions, fewer conflicts, and clearer understanding.
- When you pursue excellence, your overall payoffs (rewards minus drawbacks, taken holistically) increase across all situations.
- These positive payoffs begin immediately; you do not need to be an expert before benefits show up.
- Excellence is not “extra work.” It is the most efficient path to the outcomes you want.
Pursuit of excellence gives you the most rewards the fastest.