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The sender’s job is to:
- Decide the meaning they want the receiver to understand.
- Clarify the purpose(s) of the message (e.g., inform, request,
persuade, connect).
- Craft the message so the intended meaning and purposes are
easy for the receiver to understand.
- Choose words, symbols, tone, and nonverbal cues that support clarity
and accuracy.
Essence → Create a message that the receiver can accurately
decode and respond to in the best way.