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Definitions:

Cognitive content → the factual or conceptual meaning (what the message is about)
Analysis: {information, meaning, logic}

Affective content → the emotional and motivational tone (how the message feels)
Analysis: {emotion, motivation, relational cues}

Simple: Cognitive tells what. Affective signals how to feel and how the relationship stands.

Examples:

• “The meeting is at 3pm.” → mostly cognitive
  
• “I really appreciate your help!” → mostly affective
  
• “We need that report ASAP!” → both (information + urgency/pressure)