Values versus Preferences

Aspect Values Preferences
Definition Enduring beliefs about what is important, right, or worthwhile. Choices or inclinations for one option over another in a given context.
Stability Usually stable over time Often changes with context
Depth Reflect core beliefs Reflect surface-level choices
Scope Broad and general Specific to a situation
Motivation Guide long-term decisions Guide short-term selections
Example “I value health.” “I prefer salad over fries today.”